Windows Phone: Nokia Adopts Windows 7 Software Platform

By on Feb 11, 2011 in Cellphone, Smartphone, Software, Technology Comments

Nokia, the world’s largest mobile phone maker, announced on Friday, February 11, 2011, that  it will adopt US software giant Microsoft‘s Windows Phone 7 software, according to international sites. Chief Executive Stephen Elop, a former Microsoft executive, made the announcement during a press briefing in London together with Microsoft CEO Steven Ballmer.

The move by Nokia is seen as a strategy to fight off competition from Apple‘s iPhone, Research in Motion‘s Blackberry and Google‘s Android-operated phones. The shift to Windows platform is a clear admission that its Symbian platform has failed to compete in the mobile market. Windows will now be Nokia‘s primary smartphone platform.

The Nokia announcement brought down Nokia shares by more than nine percentage points and the Helsinki Stock Exchange went down by 0.56 percent.

Significant job cuts was also announced by Elop during the joint news conference.

Below is part of Stephen Elop‘s announcement of Nokia‘s new strategy.

Nokia is at a critical juncture, where significant change is necessary and inevitable in our journey forward.

There will be substantial reductions in employment in various locations around the world.”

I think there was a recognition that for something to effectively compete and ultimately win against Android and iPhone, it would require some big muscle.

According to a recent Gartner research result, Nokia‘s global market share went down to 28.9 percent in 2010 from 36.4 percent in 2009.



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