William Shatner returns as Priceline Negotiator in new Priceline.com ad, 7 months after he “died” (Video)

By on Aug 17, 2012 in Hollywood, Lifestyle, Travel, United States Comments

William Shatner returns as Priceline Negotiator in the new Priceline ad, as shown in the video below, with the new ad started to air on US TV this Thursday, August 16, 2012, seven months after he “died” when his tour bus began its plunge; with Priceline.com officially dropping his 14-year old character.



William Shatner, returning as Priceline Negotiator
in new Priceline.com TV ad

Image Credit: Priceline/YouTube

According to a press release at Priceline.com, a popular US online travel site, on Wednesday, August 15, 2012, ad agency Butler, Shine, Stern & Partners (BSSP) announced that William Shatner, aka the Priceline Negotiator, has miraculously been found alive in the new Priceline TV ad.

As noted in the report, the mission of the Priceline Negotiator is not yet over, as he still needs to tell the world that Priceline.com now has faster and easier ways to save, with Priceline.com saying that their survey finds 94% of their customers want to see “The Negotiator” again.

“Like all classic cliffhangers, the suspense lies in what happens next to The Negotiator. We know our customers and his fans are pleased to see him alive. As far as where the story goes from here, well, we’ll just have to see.” Brett Keller, Chief Marketing Officer of Priceline.com, was quoted in the report.

“You’ve been busy for a dead man. After you jumped ship in Bangkok, I thought I’d lost you,” actor Allan Lewis told Shatner in the 30-second Priceline ad being set up in a beach, not revealing how he was able to survive the “crash” last January.

“Surfing is my life now.” The 81-year old actor replied, who was wearing a business suit and holding a surfboard under his arm, as he stares at the water. He later said he’s going to tell the world that Priceline has “even faster, easier ways to save you money on hotels, rental cars, and flights.”


New Priceline.com ad, featuring the return of William Shatner as Priceline Negotiator
Video Credit: Priceline/YouTube



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