White iPhone sale draws buyers, may sell up to 1.5 million units per quarter

By on Apr 29, 2011 in Smartphone, Technology, United States, World Comments

The white iPhone sale started on Thursday, April 28, 2011, as it draws buyers from everywhere wherein an analyst said it could sell up to 1.5 million units per quarter.

Apple’s white iPhone 4
Image Credit: Apple.com

According to CNN Money, forty-five early birds lined up at the Apple store in Fifth Avenue in Manhattan, as some of them arrive as early as 4 a.m. to buy the white iPhone.

The white iPhone 4, which is also available at the Apple’s website and retailers including Target and Best Buy, was said to have drawn buyers even those who already have the black iPhone.

Apparently, the price and features of the white iPhone is the same as the black one but analysts said more people prefer the white one, as some of the black iPhone owners were reported to be eager to trade it with the white one.

However, a reminder at Mashable noted that online purchasers will have to wait for 2 to 3 business days for the shipment of the white iPhone, unlike for the black one which is only ‘within 24 hours’.

Meanwhile, a post at All Digital says the sale of the white iPhone may reach to 1.5 million per quarter until the iPhone 5 arrives, which rumors said it may be released this coming September.

“In our view, this delay has created a certain mystique and scarcity value around the white iPhone 4 that we believe could drive incremental iPhone 4 purchases in the range of 1 million to 1.5 million units per quarter.” Ticonderoga analyst Brian White said on the report.

“At the same time, the white iPhone 4 will draw consumers into Apple stores and create a buzz around the company in the near term.” Mr. White added.

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