Walmart stops selling Amazon Kindle products

By on Sep 21, 2012 in Business, Tablet, Technology, United States Comments

Walmart recently announced that it will stop selling Amazon Kindle products, including tablets and e-readers such as the latest Kindle Fire that has a new version as unveiled by Amazon early this month. The move was made nearly four months after Target said that they will not be selling Amazon products anymore.

Walmart Amazon logo

Walmart and Amazon logo
Image Credit: Walmart.com and Amazon.com

According to the Washington Post on Friday, September 21, 2012, Walmart started to remove Amazon products on their online store on Thursday, but is still selling Kindle accessories and its competitor’s tablets such as Barnes and Noble Nook, Google Nexus, Samsung Galaxy Tab, and the Apple iPad.

“Recently, Walmart Stores Inc. made a business decision to not carry current Amazon products beyond our purchase commitments and existing inventory,” The giant retail store was quoted telling to the paper, noting that their decision is consistent with their overall merchandising strategy.

“Our customers trust us to provide a broad assortment of products at everyday low prices, and we approach every merchandising decision through this lens. We will continue to offer our customers a broad assortment of tablets, eReaders and accessories at a variety of great price points.” Walmart added.

As noted by the New York Times on Thursday, analysts believed that physical retail stores are quite worried when customers flock to their stores but buy competitors’ products; and that Kindle items on display is creating that behavior. Nevertheless, Best Buy, Staples and Office Depot‘ are still selling Amazon products.

“The Kindle Fire is the Trojan horse. It’s a shopping platform that covers so many more categories than e-books. It affects Walmart in a different way than the early Kindles and e-readers did.” Andrew Rhomberg, the chief executive of Jellybooks, an e-book recommendation site, was quoted as saying.



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