Walmart Black Friday 2013: Walmart Black Friday Sale A SuccessBy May Shella Mojana-Macuha on Nov 30, 2013 in Business, Shopping, United States •
Walmart reported on Friday, November 29, 2013 through its website that its Black Friday 2013 campaign got a record-breaking Black Friday results.
“We said Black Friday is the Super Bowl of retail, we ran a play that only Walmart could deliver and our customers loved it,” said Bill Simon, president and CEO of Walmart U.S. “Our Black Friday events were bigger, better, faster, cheaper and safer than ever. More customers chose us, we had the prices and products they were looking for, and we’re not finished yet. Helping families get ready for a great Christmas – and get a lot of great deals while they’re at it – is exactly what we’re going to continue to do.”
Walmart revealed that more than 5 million customers took advantage of Walmart’s One-Hour Guarantee which was expanded from three items last year to 21 items this year.
The world’s largest retailer said from 6 p.m. to 10 p.m., Walmart processed more than 10 million register transactions in its stores and its website registered nearly 400 million page views on Thanksgiving Day.
“Our success today and throughout the holiday season wouldn’t be possible without our dedicated associates. Every year, they exceed our expectations and this year, they really brought their A-game. It’s a lot of hard work, but our amazing team pulls it off every year,” according to Bill Simon, president and CEO of Walmart U.S. as quoted saying in a press release.
The retail store said that Walmart employees will be compensated for their work on Black Friday through a combination of discounts and bonuses. Walmart said they will provide $70 million in holiday pay to hourly store associates.
“In appreciation for their hard work, Walmart will provide $70 million in holiday pay to hourly store associates. Walmart store associates who work on Thanksgiving Day will also receive a 25 percent discount on an entire purchase on Dec. 5 and Dec. 6, allowing associates to save millions of dollars on holiday gifts for their families. This is on top of the quarterly bonus full- and part-time store associate receive based on their stores’ third quarter performance,” as quoted from Walmart.com news update.
Meanwhile, Walmart’s top sellers in Walmart stores and through their website include big screen HDTVs, the iPad mini, laptops, Xbox One, PlayStation 4 and the Call of Duty: Ghosts game. Walmart added that it sold over 1.4 million tablets during its Black Friday sale led by the iPad mini.
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