USPS clothing line “Rain Heat & Snow” launch expected in 2014By Angel Cuala on Feb 20, 2013 in Business, Fashion, Lifestyle, United States •
Updated: April 18, 2013 3:20 p.m.
The US Postal Service (USPS) will launch its own clothing line called “Rain Heat & Snow,” which will be a joint venture with Wahconah Group, Inc. The announcement comes more than a month after Postmaster General Patrick Donahoe revealed that USPS is losing $25 million everyday.
Image Credit: USPS.com
According to a press release at USPS.com on Tuesday, February 19, 2013, the USPS clothing line has an unofficial motto, “Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds,” and is expected to be launched in 2014.
“This agreement will put the Postal Service on the cutting edge of functional fashion. The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel’ — also known as wearable electronics.” Postal Service Corporate Licensing Manager Steven Mills was quoted in the report.
“The Wahconah Group is excited to be working with the US Postal Service in launching this all-weather line of clothing.” Wahconah Group CEO Isaac Crawford said, with the Cleveland-based fashion apparel company having an extensive experience in the fashion market and focusing on men’s clothing.
“The products will build on the rich American history of this iconic brand, creating specialized apparel for consumers, at affordable prices, delivering something new and exciting that retailers can offer their customers.” Crawford added. This USPS clothing line business is expected to add revenue to the company.
Earlier this month, the USPS released its FY 2013 report and revealed a net loss of $1.3 billion in the first three months. It had a total mail volume of 43.5 billion pieces as compared to 43.6 billion pieces in the same quarter last year, while its First-Class Mail volume declined by 4.5 percent.
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