Time magazine breastfeeding cover featuring Jamie Lynne Grumet sparks controversy (Photo)

By on May 11, 2012 in Lifestyle, Parenting, United States Comments

The latest Time magazine edition has its cover showing a 26-year old mother breastfeeding her toddler, and is now controversial as mixed reactions were posted in social sites such as Facebook and Twitter.

Time magazine cover, showing Jamie Lynne
Grumet breastfeeding her 3-year old son

Image Credit: Time.com

As noted at Time.com on Friday, May 11, 2012, four mothers including Jamie Lynne Grumet from Los Angeles were photographed by Martin Schoeller for their May 21 issue, which marks the 20th anniversary of the Dr. Bill Sears‘ attachment parenting book titled “The Baby Book“.

According to the report, the subjects for their breastfeeding awareness edition are not models, but simple mothers who adopted the parenting philosophy from the said parenting book for their own reasons, with Jamie Lynne Grumet among its subscribers.

Apparently, the cover story titled “Are You Mom Enough” was written by staff writer Kate Pickert and the cover photo shows Jamie Lynne Grumet breastfeeding her 3-year old son, who is standing on a chair and looking at the camera at the same time.

“When you think of breast-feeding, you think of mothers holding their children, which was impossible with some of these older kids. I liked the idea of having the kids standing up to underline the point that this was an uncommon situation.” Schoeller was quoted as saying in the Time.com interview.

However, mixed reactions are now appearing on Facebook and Twitter, with most of them noting that the photo on the cover is somehow provocative in the sense that Jamie Lynne Grumet is only 26 years old and the child is quite big enough for breastfeeding.

“But people have to realize this is biologically normal. It’s not socially normal. The more people see it, the more it’ll become normal in our culture. That’s what I’m hoping. I want people to see it.” Grumet told the magazine, defending the cover photo.

Nevertheless, Time magazine managing editor Rick Stengel also defended the decision for the cover photo in a MSNBC‘s “Morning Joe” interview, noting that they used an image that represents the attachment of a mother and child.

”I think she represents an outlier of women who are breastfeeding beyond one year. The cover is meant to get your attention. It gets your attention. I think this is a legitimate debate. It’s a debate lots and lots of women are having.” Stengel said.

Note: A portion of the above photo was covered intentionally by the news writer for the sake of sensitive viewers.

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