Taylor Swift ad wearing Covergirl Mascara pulled out by P&G due to photoshopped eyelashes (Photo)

By on Dec 21, 2011 in Entertainment, Fashion, Lifestyle, United States Comments

A Taylor Swift ad via Covergirl Mascara, as shown in the photo below, was recently pulled out due to photoshopped eyelashes after it was allegedly sending misleading information to customers.

According to E! News on Tuesday, December 20, 2011, Procter & Gamble (P&G) have already pulled out the Taylor Swift ad, where the “Speak Now” singer is wearing a Covergirl NatureLuxe Mousse Mascara.

Apparently, this is after the National Advertising Division (NAD), a US industry watchdog body that imposes self-regulation on business advertising, ruled out a decision recently about photoshopped ads.

NAD was particularly troubled by the photograph of the model—which serves clearly to demonstrate (i.e., let consumers see for themselves) the length and volume they can achieve when they apply the advertised mascara to their eyelashes.” A statement reads at NAD pdf file released late last week.

“This picture is accompanied by a disclosure that the model’s eyelashes had been enhanced post production.” The statement added, which the P&G was asked to verify claims that the mascara of the Taylor Swift ad has double the volume against bare eye lashes.

“You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really.'” NAD director Andrea Levine told Business Insider.

Last July, beauty products company L’Oreal pulled out the ads of Julia Roberts and Christy Turlington from its Lancome and Maybelline magazine campaigns due to alleged photoshopped photos.

The order came from Advertising Standards Authority (ASA), the sister body of NAD in UK, in which L’Oreal reportedly admitted the images were photoshopped but denied that their ads were misleading.

As of this writing, there are no official statements yet from P&G and Taylor Swift, who was recently named as Billboard’s 2011 Woman of the Year, or her rep on this issue.



Taylor Swift, in a CoverGirl NatureLuxe Mousse Mascara ad
Image Credit: Covergirl/Procter & Gamble


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