Taco Bell sued for alleged false advertisements on food content ‘seasoned ground beef’

By on Jan 26, 2011 in Business, Food, United States Comments

Updated: April 19, 2011 9:41 p.m.

Read Taco Bell ‘false beef ad’ lawsuit dropped, Alabama law firm withdraws case

Taco Bell, an American food chain, is being sued by a law firm for allegedly making false advertisements saying that some of their Mexican delicacies contain ‘seasoned ground beef’ but were actually made from ‘taco meat filling’.

According to US news sites on Tuesday, an Alabama law firm on behalf of plaintiff Amanda Obney from California and the general public filed a case against Taco Bell, for allegedly releasing false print and TV advertisements, in which a sample photo can be seen below.

According to the lawsuit in which a pdf copy was released online, “the “taco meat filling” used by Taco Bell contains about 35% beef only, with the 65% made of binders, extenders, additive, and preservatives”.

In addition, Taco Bell was accused for not meeting the minimum requirements set by the U.S. Department of Agriculture, which states that “ground beef” or “chopped beef” consists of chopped fresh or frozen beef with or without seasoning, should not contain more than 30% fat and should not contain water, phosphates, binders or extenders.

Meanwhile, Beasley, Allen, Crow, Methvin, Portis & Miles law firm lawyer Attorney Dee Miles said the lawsuit does not ask for monetary charges, but rather for Taco Bell to be honest with all its advertisements.

On the other hand, Taco Bell spokesman Rob Poetsch told the news that the company’s advertisements are not misleading.

Taco Bell prides itself on serving high quality Mexican inspired food with great value. We’re happy that the millions of customers we serve every week agree,” Poetsch said, adding that the company is willing to defend itself from the lawsuit filed against them.

alleged false advertisement of Taco Bell
Photo credit: TacoBell.com


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