Store Mannequins Spy On Customers While ShoppingBy May Shella Mojana-Macuha on Nov 21, 2012 in Business, Lifestyle, Shopping, Technology, Weird •
Store mannequins could be spying on customers nowadays while they shop, international news sites reported on Tuesday, November 20, 2012.
According to reports, mannequins from Italy‘s Almax called EyeSee, has a camera installed in one of its eye sockets with a facial recognition software. The software logs the age, gender and age of passers-by, enabling the shops to profile their customers and adjust to their needs.
The EyeSee Mannequins
According to Almax, one of its customers introduced a Chinese-speaking staff by the entrance after the EyeSee mannequins showed that one-third of their patrons after 4pm were Asians. Meanwhile, another unnamed retailer introduced a kid’s clothing line after EyeSee showed kids made up more than half of its afternoon visitors.
Reports said that the technology worries privacy advocates, saying that the system is “creepy.”
“Keeping cameras hidden in a mannequin is nothing short of creepy. The use of covert surveillance technology by shops, in order to provide a personalised service, seems totally disproportionate,” Emma Carr, deputy director of civil liberties campaign group Big Brother Watch was quoted as saying by the Daily Mail.
Benetton is one of the retailers currently using the technology, reports said.
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