Starbucks new logo drops name and coffee, in celebration of its 40th Anniversary

By on Jan 6, 2011 in United States, World Comments

Starbucks new logo now drops its name and the word coffee in celebration of its 40th anniversary on March, as posted on its official website on Wednesday.

Starbucks, dubbed as the world’s largest coffee chain unveils its new logo dropping its name and the word coffee that used to be around the iconic sea nymph.

According to post at published by Starbucks President and CEO Howard Schultz, the company’s new logo will give Starbucks the freedom and flexibility to explore innovations.

In addition, Mr. Schultz said that Starbucks will offer other products but will continue to serve their customers the highest-quality coffee.

“What is really important here is an evolutionary refinement of the logo, which is a mirror image of the strategy,” Howard Schultz said, as mentioned in US news sites. “This is not just, let’s wake up one day and change our logo.”

Apparently, the company’s new logo removing the ‘Starbucks Coffee’ and making the mermaid bigger was said to signify its expansion to offer a wider variety of services to their customers in more than 50 countries worldwide.

Meanwhile, below is the photo showing the evolution of Starbucks in their 40 years in business since they started in 1971 through four Starbucks cups each of them bearing the different logo in four decades, courtesy of

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