Starbucks announces Mobile Payment Test expansion to New York City and Long Island

By on Oct 26, 2010 in Cellphone, Technology, United States, World Comments

Updated January 20, 2011 1:25 a.m.

Read Starbucks Mobile Payment App now available in US

Starbucks announces on Monday its mobile payment test expansion to New York City and Long Island, in which the service is now available for free download at iTunes for iPhone and iPod users.

Starbucks, through a news release on their website, announced that Starbucks Card Mobile payment test in now available to about 300 Starbucks stores in New York City, as well as in Nassau and Suffolk counties on Long Island.

The expansion of the Starbucks Card Mobile payment was said to be brought about its success after being launched last year on Starbucks stores in San Francisco and Seattle , and became available at Target stores early this year.

This so-called enhanced Starbucks Experience will include customer convenience and easier way to pay for their favorite Starbucks beverage using a mobile phone.

“Mobile technology is part of our customers’ daily routine and with the expansion of mobile payment in our test cities, we’re seeing more and more customers using their smartphones as their mobile wallets,” Starbucks Card and Loyalty vice president Brady Brewer said on the press release.

“Mobile is just one of the ways we continue to innovate and enhance the experience for our customers.” Brewer added.

The Starbucks Card Mobile App for iPhone and iPod touch users is available at Apple Apps store for free download.

On the other hand, BlackBerry smartphone users are being advised to text ‘GO’ and send to 70845, or visit the Starbucks Card Mobile App for BlackBerry page.

This service is available for a variety of BlackBerry smartphones, which include BlackBerry 8800 series; BlackBerry Curve series, BlackBerry Bold series, BlackBerry Storm, BlackBerry Storm2 and BlackBerry Tour.

For more information, Starcbucks said everyone is welcome to visit their website.

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