SodaStream Super Bowl ad banned by CBS, commercial hits Coca-Cola and Pepsi (Video)

By on Feb 3, 2013 in Lifestyle, United States Comments

CBS bans the SodaStream Super Bowl ad from being aired during the 2013 Super Bowl Big Game, which will be held this Sunday, February 3. The SodaStream ad, as shown in the video below, was rejected not because it is not viewer-friendly, but allegedly because products of Coca-Cola and Pepsi were seen in the ad.

SodaStream Super Bowl ad

A scene at SodaStream Super Bowl ad
Image Credit: SodaStream video

SodaStream, a company that sells soda-making machines, announced in a press release on its official website on Wednesday, January 30, 2013, that their 2013 Super Bowl ad was not allowed to be aired during the much-awaited event. Nevertheless, they made another version of the ad, which is also available below.

“With SodaStream, we could have saved 500 million bottles on Game Day alone. If you love the bubbles set them free.” A voiceover can be heard on both SodaStream commercials, with the banned ad video clearly showing Coca-Cola and Pepsi bottles, which later burst into pieces.

“500 million bottles and cans are manufactured every day in the U.S. and less than 50% are recycled, causing untold damage to our environment. Our ad confronts the beverage industry and its arguably out-dated business model by showing people that there exists a smarter way to enjoy soft drinks.” Daniel Birnbaum, CEO, SodaStream International, was quoted at

“We understand that the ‘Game Changer’ ad may be uncomfortable to the Big Soda companies, but we are proud of the ad and the truth that it brings to the American consumer,” Ilan Nacasch, CMO, SodaStream International, said, emphasizing that the rejected ad will still appear on other TV networks.

Apparently, the second version of the SodaStream Super Bowl also shows soda bottles inside a manufacturing plant and they also exploded without warning. However, no brand name was shown this time. Although of course, the public knows that the ad is hitting the two major soda brands in the US.

As of this writing, CBS have not released any official statement on why they rejected the original SodaStream Super Bowl ad, and allowed the revised edition instead. But then, knowing that Coca-Cola and Pepsi are both major advertisers of the Super Bowl, one can easily speculate the real reason.

SodaStream Super Bowl ad (“Banned by CBS” version)
Video Credit: SodaStreamGuru/YouTube

SodaStream Super Bowl ad (“Approved by CBS” version)
Video Credit: SodaStreamGuru/YouTube

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