Smartphone sales worldwide in Q4 2012 rise to 36 percent, Samsung wins over Apple

By on Jan 27, 2013 in Business, Smartphone, Technology, World Comments

Smartphone sales worldwide in Q4 2012 has increased to over 36 percent, and Samsung won against Apple in total sales. This is according to the latest report by International Data Corporation (IDC), a global market research, analysis, and advisory firm specializing in information technology, telecommunications, among others.

As noted by IDC on their report on Thursday, January 24, 2013, the 36.4-percent increase in global smartphone sales is slightly lower then their 39.5-percent forecast, but is still being considered as a milestone for smartphone sellers, since it has surpassed the sales of the same quarter of the previous year.

Based on the IDC‘s Worldwide Quarterly Mobile Phone Tracker, a total of 482.5 million smartphones were shipped in Q4 2012, as compared to 473.4 million units in Q4 2011, and the global shipments for the entire 2012 increased to more than 1.7 mobile phones, or a 1.2-percent sales increase.

“The high-growth smartphone market, though dominated by Samsung and Apple, still presents ample opportunities for challengers,” Kevin Restivo, senior research analyst with IDC‘s Worldwide Quarterly Mobile Phone Tracker, was quoted at IDC.org, implicating that the Samsung vs Apple competition is here to stay.

“Vendors with unique market advantages, such as lower-cost devices, can rapidly gain market share, especially in emerging markets. A good example is Huawei, which overtook LG as a Top 5 vendor in the overall mobile phone market and passed HTC to become a Top 5 smartphone vendor.” Restivo added.

Meanwhile, 219.4 million smartphones were reportedly shipped Q4 2012 in the worldwide market, which is equivalent to 45.5% of all mobile phone shipments, and is being considered as the highest percentage ever. Around 712.6 million smartphones were shipped worldwide in 2012, a 44.1% increase as compared to the 2011 sales.

As shown in the data below, Samsung shipped 63.7 million units (29% market share) in Q4 2012, as compared to 36.2 million units (22.5% market share) in Q4 2011. For Apple, 47.8 million units (21.8% market share) were shipped in Q4 2012, as compared to 37 million units (23% market share) in Q4 2011.


Smartphone sales data Q4 2012
Smartphone sales data for Q4 2012
Credit: IDC Worldwide Mobile Phone Tracker


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