Skydiving cats in Swedish ad promoting pet insurance go viral (Video)

By on Nov 17, 2012 in Animals, Europe, Weird Comments

A group of so-called skydiving cats was used by a Swedish pet insurance company in their ad, as shown in the video below. This skydiving cats commercial, which was created by Folksam to promote their cat insurance policies, is now going viral, and has been picked by various major sites such as Huffington Post and Gawker.

skydiving cats ad

Skydiving cats in Swedish pet insurance ad
Image Credit: Folksam video

“We are owned by our customers, and this commercial is dedicated to one of our owners, Eva. Her heart beats for the cat. More about our cat insurance policy can be found here.” Folksam wrote on the YouTube video description, as translated to English via Google Translate; along with a link to their official website.

“Note that we love cats and that this movie is obviously a trick shot. We have of course followed the Animal Welfare Act and have not thrown out a few cuties from an airplane.” Folksam added, with the skydiving cats ad uploaded last November 8, and has nearly 322,000 views as of this writing.

“Your cat may have nine lives, but when an accident occurs, it is mainly a veterinarian is required. Our cat insurance is one of the best on the market. Both in terms of pay and deductible.” A statement reads at, as the ad plays a part of R. Kelly‘s hit song “I Believe I Can Fly” for its background music.

On the first part of the video, a photo of woman named Eva Leijonmark was shown carrying her cat. As the cats were seen skydiving in mid-air, they later joined their paws together and formed “Eva.” The cats eventually released their parachutes, but was not shown landing in the ground.

Skydiving cats in Swedish pet insurance company commercial
Video Credit: Folksam/YouTube

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