Ronald McDonald not retiring, McDonald’s CEO Jim Skinner defends

By on May 20, 2011 in Business, Food, Health, Lifestyle, United States, World Comments

McDonald’s clown Ronald McDonald is not yet retiring, as told by McDonald’s CEO Jim Skinner who defended him on Thursday, May 21, 2011.

A clown calling McDonald’s mascot
Ronald McDonald to retire

Image Credit: Getty Images

As noted at various US news sites on Friday, McDonald’s CEO Jim Skinner said at the company’s annual meeting that Ronald McDonald will not retire despite being suggested by some health-care professionals and consumer groups.

Ronald McDonald is going nowhere.” Jim Skinner was quoted as saying, defending the 48-year old mascot and noting that Ronald will be the ambassador of McDonald’s for good.

“He does not advertise unhealthy food to children.” The McDonald’s CEO added, which is apparently a response to the call of different groups including Corporate Accountability International (CAI) urging Ronald McDonald to resign.

On the website being supported by the said group, more than 550 health-care professionals published an open letter to McDonald’s CEO Jim Skinner.

“We ask that you stop marketing junk food to children, and we know that reducing junk food marketing can significantly improve the health of kids.” A part in the start of the letter wrote.

Ronald captures kids’ attention better than anyone else can.” A marketing expert was quoted on the letter, adding that “McDonald’s model of marketing is used by a range of abusive industries”.

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