Rolls-Royce record sales results in 2012 reveals highest sales in 108-year history, despite challengesBy Angel Cuala on Jan 11, 2013 in Automobile, Business, Finance, World •
The Rolls-Royce record sales in 2012 marked the company’s third consecutive record and the best annual sales ever in their entire 108 years in the car manufacturing industry. The BMW-owned luxury car manufacturer announced on Thursday, January 10, 2013 that 3,575 cars were sold worldwide last year, despite tough challenges.
Image Credit: Rolls-RoyceMotorCars.com
According to a press release at the official press site of Rolls-Royce that day, their 2012 sales have notable results, which include increase in sales the Middle East (up 26%), Mainland Europe (up 21%), and in Asia Pacific (up 18%). This is despite the economic uncertainty in Europe and China, and global political unrest.
In addition, there were other new Rolls-Royce record sales in some countries such as Saudi Arabia (up 63%) and Germany (up 15%). Nevertheless, the company emphasized that US and China are still their most significant individual markets, having 30% of all Rolls-Royce models sold in the US alone.
“My aim at the outset of 2012 was another record. I am delighted to announce our sales for 2012 and to celebrate our 10th anniversary with an historic record result.” Torsten Muller-Otvos, Chief Executive Officer, Rolls-Royce Motor Cars, was quoted at Press.Rolls-RoyceMotorCars.com.
“We had an outstanding year in spite of the challenges we faced, and Rolls-Royce now leads the ultra luxury market by some considerable margin. I applaud the Rolls-Royce workforce for their passion and commitment to this Great British brand and we can look forward to future success.” Muller-Otvos added.
Meanwhile, Rolls-Royce announced that 30 new or refurbished dealerships have been opened in some of their new markets like Latin America and Thailand, now with a total more than 100 across the globe. These openings have contributed to the sales growth, with 2013 being forecast to be a good year for the company.
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