Reebok Refund Reaches $25M To EasyTone and RunTone Shoe Customers

By on Sep 29, 2011 in Business, Fashion, Lifestyle, United States, World Comments
Reebok Easytone

Reebok refund includes
Easytone shoes

Image: Reebok

Reebok will refund $25 million to its customers of popular line of shoes that include EasyTone and RunTone, according to reports by several international news sites on Thursday, September 29, 2011.

The Reebok refund is reportedly part of a settlement with the Federal Trade Commission (FTC), who disputed the shoe company’s claim of a “better way to a better butt” through its line of shoes.

Aside from the Reebok refund, the FTC and Reebok settlement also prohibits Reebok from further claiming the strengthening and toning benefits of their shoes.

In 2009, Reebok advertised its shoes using the disputed tagline, however, it pulled out all its print, television and internet advertisements during the FTC probe.

The director of FTC‘s Consumer Protection Bureau, David Vladeck, said that the according to the law, “Advertisers can’t make claims about their product without having some basis for it.”

In a statement issued by Reebok on Wednesday, September 28, it defended its toning shoes by claiming that they received “overwhelmingly enthusiastic feedback” from a lot of customers.

According to Reebok, they chose to settle with the FTC “In order to avoid a protracted legal battle, Reebok has chosen to settle with the FTC.” The shoe company further explained that “Settling does not mean we agreed with the FTC’s allegations; we do not.”

The Reebok refund do not yet have a clear guidelines for its consumers. The EasyTone and RunTone shoes were sold for $80 to $100. The FTC will determine how many customers want their money back to be able to divide settlement fund. Customers who wants to request for a refund may visit the website.

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