Rachel Weisz L’Oreal Revitalift Repair 10 ad banned in UK due to “misleading image” (Photo)

By on Feb 1, 2012 in Entertainment, Europe, Hollywood, Lifestyle Comments

Rachel Weisz’ L’Oreal Revitalift Repair 10 ad was banned in UK, after watchdog Advertising Standards Authority (ASA) said it was “misleading” due to its alleged unrealistic image, as shown in the photo below.

Rachel Weisz at L’Oreal Revitalift Repair 10 ad
Image Credit: L’Oreal Paris UK Facebook

As noted at British news sites on Wednesday, February 01, 2012, ASA announced the banning of an L’Oreal ad showing Rachel Weisz posing for Revitalift Repair 10, which was believed to be too young for her age.

Weisz, who turns 42 this March 7, appeared in a black and white photo in the said ad. She is a British actress and model but became a naturalized American citizen in 2011; and married “James Bond” star Daniel Craig in June of the same year.

“Although we considered that the image in the advert did not misrepresent the luminosity or wrinkling of Rachel Weisz‘s face, we considered that the image had been altered in a way that substantially changed her complexion to make it appear smoother and more even,” ASA was quoted at Guardian UK.

“We therefore concluded that the image in the ad misleadingly exaggerated the performance of the product in relation to the claims ‘skin looks smoother’ and ‘complexion looks more even’.” ASA added.

According to reports, the complaint was filed by Liberal Democrat MP Jo Swinson, who also filed a similar complaint last year against the same company and for the same reason but with different celebrities.

Back in July 2011, ASA also banned two L’Oreal ads, a Julia Roberts ad for Teint Miracle and a Christy Turlington ad for Maybelline’s ‘The Eraser‘, for allegedly using photoshopped photos, which the company admitted but insisted that they are not misleading.

As of this writing, L’Oreal have not released a statement on this recent allegation, with Miss Swinson who is also co-founder of the Campaign for Body Confidence, noted that it should be a wake-up call to companies that are not using honest images for their ads.

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