Rachel Bilson Dinnerware Edie Rose Home Collection Launched Exclusively at Macy’s

By on Feb 24, 2011 in Business, Entertainment, Hollywood, Lifestyle, Shopping Comments
Edie Rose Home Collection, Rachel Bilson Dinnerware
Edie Rose Home Collection
by Rachel Bilson

Image Credit: Macy’s/Business Wire

According to several news reports on Monday, Rachel Bilson expanded her business empire with the launching of Edie Rose Home, a line of porcelain dinnerware which includes teapots, butter dishes and place settings.

Bilson hopes her tabletop collection will be a success. “To stick with fashion, that would be a little bit more predictable. But there’s no one in my demographic, or really any ‘celebrity’ who has a similar aesthetic as me, who’s doing home or tabletop design,” Bilson was quoted saying.

Bilson said that she is “sort of obssessed” with dishes. She said that she is always cooking and baking at home.

“I was on what seemed like an endless search for really cute dishware and tabletop items when I thought it would be fun to design what I was looking for. I have a passion for dishes and thought it would be a great opportunity to design exactly what I wanted — cute and stylish entertaining and dining ware that is affordable,” Bilson added.

The Edie Rose Home was launched exclusively at Macy’s on February 10, 2011.

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