Pepsi Next Internet Taste Test ‘Drink it to Believe it’ launched via Facebook (Video)

By on Apr 3, 2012 in Internet, Lifestyle Comments

The Pepsi Next Internet Taste Test promoting their tagline ‘Drink it to Believe it’ was launched via Facebook on Tuesday, April 3, 2012, as shown in the ‘how-to’ video below featuring comedian Rob Riggle.



Pepsi Next Internet Taste Test ad
Image Credit: Pepsi Next Facebook

According to a press release by PepsiCo Inc. that day, the Pepsi Next Internet Taste Test challenge is focused on online customer trial, where some Facebook users will be chosen who will do their best impression.

As noted in the report, Facebook users are invited to be impersonated based on their profiles, with ‘Funny Or Die‘ comedians and actors to do their best impressions of the selected consumer.

“To launch Pepsi Next, we’re focused on getting consumers to ‘Drink it to Believe it‘ – even online, in a fun and uniquely digital way,” Shiv Singh, Head of Digital, PepsiCo Beverages, was quoted at PepsiCo.com.

“The Pepsi Next Internet Taste Test demonstrates how a brand can utilize social media to create consumer-driven, personalized branded entertainment.” Singh added, noting that the Facebook profile will be analyzed after the fan will sign-up on the official Pepsi Next Facebook page.

Apparently, the shoot will take place in Los Angeles for five days, using four simultaneous sound stages and 12 notable Funny or Die improv comedians, with the Facebook fan videos to be edited and posted back to selected users within about 24 hours of the shoot.


Pepsi Next Internet Taste Test, featuring Rob Riggle
Video Credit: Pepsi/YouTube


Pepsi Next Internet Taste Test, featuring Gary Vaynerchuk
Video Credit: Pepsi/YouTube


Pepsi Next Internet Taste Test, featuring Scumbag Steve
Video Credit: Pepsi/YouTube



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