Pantone Color of the Year 2013: Pantone 17-5641 EmeraldBy Alex Jusi Madlangbayan on Dec 7, 2012 in Fashion, Lifestyle, World •
Pantone 17-5641 Emerald was chosen as the new Color of the Year for 2013, according to Pantone LLC‘s official website at www.pantone.com. The top hue selection by Pantone is reportedly a “lively, radiant, lush green.”
Pantone 17-5641 Emerald: Pantone Color of the Year 2013
Image Credit: Pantone.com
Emerald 17-5641, with its “rich and vibrant shade”, will be replacing the 2012 Pantone Color of the Year, Tangerine Tango.
Annually, Pantone selects a color that they expect to be popular for the upcoming year.
Reports say that Pantone is a company that “creates and matches colors for the fashion, home and beauty industries, among others.” The X-Rite company is reportedly a global authority on color and provider of professional color standards for the design industries.
According to Leatrice Eiseman, Executive Director of Pantone Color Institute, green color “has been so strong, upcoming through the ’90s as we’re paying attention to nature, so the family isn’t new, but what we needed to look at and revisit was the psychological background: Emerald is such a balanced color, and balance is something to pick up on and listen to.” Eiseman added that green is, “a color of growth, renewal, healing, unity and regeneration — words we’re all so in need of at this point of history.”
Among the fashion stores that already adapted to Emerald green for 2013 include Michael Kors, Nanette Lepore and Vivienne Tam.
Eiseman explained that green complements everything in the home category since it can be paired with several hue that include tan, black, blue and yellow.
Margarita Arriagada, Senior Vice President of merchandising at Sephora expects emerald green to be a popular eye shadow, liner, mascara and nail polish due to its “passionate color, and it gives our client a lot of wearability.”
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