One Direction Pepsi ad with Drew Brees for ‘Live For Now’ campaign released (Video)By Angel Cuala on Oct 11, 2012 in Entertainment, Lifestyle •
British singing teen group One Direction (1D) is now the new face of Pepsi‘s ‘Live For Now‘ campaign, and appeared on the latest Pepsi ad, as shown in the video below, along with New Orleans Saints quarterback Drew Brees. The five One Direction members can be seen in a challenge with the NFL iconic player.
One Direction Pepsi ad
Image Credit: Pepsi video
According to a press release by Pepsi on its official website on Wednesday, October 10, 2012, this new Pepsi commercial premiered on Fox via X Factor, the reality singing competition where One Direction started their popularity in UK. All of them started on the show as solo performers.
“Music and sports are at the core of the Pepsi DNA. This campaign brings together iconic figures from both of those worlds in a fun and memorable way that only Pepsi could deliver.” Angelique Krembs, VP Marketing of Pepsi, was quoted in the report, with the ad also be aired in MLB Playoffs, World Series, and the NFL season.
On the said Pepsi ad, the 2012 MTV Best New Artist award winner band, composed of Niall Horan, Zayn Malik, Liam Payne, Harry Styles, and Louis Tomlinson, went to challenge the 33-year old football hero as to who more deserves to have a can of Pespi. Fans of both can be seen behind and cheering for them.
“Will a can of ice-cold Pepsi bring pop stars One Direction and NFL quarterback Drew Brees together… or tear them apart?” A statement reads on the YouTube video description of the 30-second Pepsi ad, which ends up Brees joining One Direction in their singing and belted the “Live While We’re Young“.
The song “Live While We’re Young” is the first single of 1D‘s second album called “Take Me Home.” The song was released last September 28 and reportedly became the fastest-selling pre-order single in history, while the 13-song album is being set for release on Friday, November 9, 2012.
Pepsi commercial: Showdown featuring One Direction and Drew Brees
Video Credit: Pepsi/YouTube
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