Nokia price cut of Lumia 900 from $99.99 to $49.99 at AT&T a “normal strategy”, Nokia says

By on Jul 17, 2012 in Lifestyle, Smartphone, Technology, United States Comments

Nokia announced on Sunday, July 15, 2012 that its Nokia Lumia 900 smartphone will be sold for only $49.99 at AT&T in the US starting that day, with a new two-year service agreement, with the Nokia price cut notably only a ‘normal strategy’ of the company.



Nokia Lumia 900
Image Credit: Nokia.com

As announced at Nokia Conversation‘s website that day, the price of Nokia Lumia 900 was cut in half, or a $50 off from its original price of $99.99 during it’s launched back in April. The announcement came a week after its pink version was launched, in addition to the pure white, matte black, and stunning cyan versions.

Among the key features of the Nokia Lumia 900 include having a 4.3-inch ClearBlack AMOLED screen, an 8-megapixel camera with a Carl Zeiss lens; and will run Windows Phone 7.5, and like all other existing Windows phones, it will not be upgradeable to Windows Phone 8 OS.

Meanwhile, Nokia spokesman Doug Dawson emphasized that this Nokia price cut is “an industry standard practice”, despite the fact that the company has been announcing since last year that there will be jobs cut in the future and that assembly lines will be transferred to Asia.

“I realize we’re under a microscope at the moment and everything we do is under closer scrutiny, but this move is a normal strategy that is put in place during the life cycle of most phones.” Mr. Dawson was quoted in an e-mail to the New York Times.

“It allows a broader consumer base to buy this flagship device at a more accessible price.” Dawson added, noting that there was also a $50 price cut on AT&T for the Samsung Galaxy S II, which happened after roughly the same period of time it was launched on the market.



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