New Burger King menu launched, new ads by David Beckham, Jay Leno, Salma Hayek and Mary J. Blige

By on Apr 2, 2012 in Food, Lifestyle, United States Comments

Burger King launched on Tuesday, April 2, 2012 its new menu items, along with new ads featuring David Beckham, Mary J. Blige, Salma Hayek and Jay Leno.



David Beckham on new Burger King ad
Image Credit: Burger King video

According to a press release by Burger King on its official website that day, the new food items are available in their restaurants across America and promises a wider range of freshly-prepared, great-tasting food.

“We spent the last year analyzing every aspect of our business to better understand what our guests expect from the Burger King dining experience,” Burger King Corp. North America president Steve Wiborg was quoted at BK.com.

“We found that consumers wanted a broader range of menu options to complement our signature fire-grilled burgers. This expanded menu gives consumers more choices and more reasons to visit Burger King restaurants.” Wiborg added.

Burger King also noted that more than two dozen menu items have been developed and tested over the past year, with their new menu and prices are listed below, as taken from their official website.

* Garden Fresh Salads: BLT, Apple and Cranberry or classic Caesar Salad varieties are made fresh-to-order, premium ingredients and topped with a choice of TENDERCRISP® or TENDERGRILL® chicken (suggested retail price starts at $4.99).

* Chicken Snack Wraps: Honey Mustard Crispy Chicken Snack Wrap and the Ranch Crispy Chicken Snack Wrap are flavorful snack options with less than 400 calories each (suggested retail price of $1.59).

* Real Fruit Smoothies: Tropical Mango and Strawberry Banana smoothies are made with low-fat yogurt, real fruit and juices, providing a full serving of fruit (suggested retail price of $2.29).

* Frappés: Mocha and Caramel flavors are made-to-order with a hint of coffee and ice, topped with whipped topping and a swirl of fudge or caramel (suggested retail price of $2.29).

* Crispy Chicken Strips: Premium Crispy Chicken Strips are made with white meat tenderloin chicken, marinated and lightly battered in seasoned home-style breading, served in three- or five-piece servings and perfect for dipping in one of our classic or bold new sauces, such as new Kung Pao and Roasted Jalapeño Barbecue sauces (suggested retail price starts at $2.99).

For the new Burger King commercial ads, David Beckham is seen in a front counter getting heat up when he orders a Real Fruit Smoothie, while singer Mary J. Blige sings her heart out and hits a high note for Crispy Chicken Snack Wraps.

On the other hand, Salma Hayek plays in different roles and ordered for Garden Fresh Salads, Crispy Chicken Snack Wraps and Crispy Chicken Strips, while Jay Leno passes on a drive-thru and showcased the new Burger King menu line-up.



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