New Amazon.com website redesign testing for Amazon Kindle Tablet launch, reports say

By on Sep 4, 2011 in Internet, Lifestyle, Shopping, Technology, United States, World Comments

A new Amazon website, Amazon.com is currently is being tested for a redesign, which reports say could be a preparation for the Amazon Kindle Tablet launch.

As noted at TechCrunch on Saturday, September 3, 2011, the new Amazon website home page will no longer feature the iconic blue and orange navigation bar, as well as its left side bar buttons.

Instead, the new Amazon.com will have a white and much bigger search navigation bar with fewer and less-cluttered buttons, with the website redesign testing to have started late last month.

Apparently, Amazon is being believed to be preparing their website to be compatible for the Amazon Kindle Tablet, which earlier reports revealed that it might be released this November for $250.

Meanwhile, the new Amazon website was said to be focusing on digital products rather than the physical ones; with the sidebar noticeably advertising digital books, music, video and software.

Amazon.com, dubbed as world’s leading online store, is known for selling physical products from toys, books, clothing, sporting gear, household tools, among others.

As of this writing, the new Amazon.com, which will be available for US and international customers, is being expected to be launched in the coming weeks, with Amazon not yet releasing any formal announcement.



Current Amazon website screenshot
Image Credit: Amazon.com


New Amazon website screenshot
Image Credit: Stuart Lawder/Skitch.com


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