Microsoft, NBC split after 16 years, MSNBC website to be called NBCNews.comBy Angel Cuala on Jul 16, 2012 in Business, Internet, Television, United States •
Microsoft Corporation and NBC are now split into two after 16 years of partnership, with the MSNBC website now being rebranded and will later be called NBCNews.com. This will eventually end the 50-50 joint venture between Microsoft and NBCUniversal, which is now majority-owned by Comcast Corp.
As announced by NBC on its official website on Sunday, July 15, 2012, NBC News has now acquired full control of MSNBC.com and its digital network from Microsoft. Details of the arrangement are remain to be worked out and financial terms were not revealed.
“Today we’re taking on a new name — NBCNews.com. While our name is changing, our commitment is not.” NBC News Editor-in-Chief Jennifer Sizemore wrote on the announcement that day, noting that their team has never stopped working to satisfy the curiosity of the public.
“In fact, in the weeks and months ahead, we’ll be bringing you more of what you love today, and NBCNews.com will stay true to its mandate of delivering the news you need with the innovative spirit you’ve come to expect across all of our digital platforms.” Sizemore added.
“NBC News has the most diverse portfolio of offerings of any news organization in the country, period,” NBC News President Steve Capus was quoted in a separate report, with the new website to become part of NBC News Digital, a new division led by Vivian Schiller, the former president and chief executive of National Public Radio.
“There’s nothing wrong with what’s there. There’s nothing that needs to be fixed. We were in a joint venture in the area with the biggest growth in the news and information space, and we would like to control our own future.” Capus added, noting that the site’s focus on hard news and original reporting will remain the same.
For the meantime, NBC said that NBCNews.com visitors will be directed to the homepage of MSNBC.com, which will be later the URL address of MSNBC TV, in which a new digital home will be launched in 2013, as an extension of the MSNBC TV on-air brand.
Image Credit: MSNBC/NBCNews.com
Spread The News!