McDonalds sued for advertising Happy Meals toys directly to children

By on Dec 16, 2010 in Food, Health, United States Comments

McDonalds was sued by a nutrition and food safety advocacy group for allegedly advertising Happy Meals toys directly to children, with a lawsuit file # CGC-10506178; as published in US news sites on Wednesday.

The Center for Science in the Public Interest (CSPI), through its executive director Michael Jacobson, apparently accused McDonalds of ‘one of the most menacing marketing practices, –intruding a toy in front of a small child’.

Apparently, Monet Parham, a 41-year old mother in Sacramento, California have filed the lawsuit in a San Francisco Superior Court on Wednesday along with CSPI, stating that advertising Happy Meal is a direct harm and deceptive to children.

“I don’t think it is right to entice children into wanting Happy Meals with the promise of a great toy,” Parham was quoted in a phone telephone interview, who filed the case in behalf of her 6-year-old daughter, Maya.

On the other hand, a spokesman of McDonalds issued a statement saying that ‘the company is standing to its 30-year old principle s 30 years of of providing a fun experience for kids and families, and that parents consistently are approving their Happy Meal.

“We are proud of our Happy Meals and intend to vigorously defend our brand, our reputation and our food,” according to company’s e-mailed statement, as being reported.



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