McDonald’s sales report for October 2012 shows 1.8% drop, first time since 2003

By on Nov 9, 2012 in Business, Finance, United States Comments

Updated: January 25, 2013 11:45 p.m.

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McDonald’s sales in October 2012 worldwide have dropped by 1.8%, with the giant fast food chain releasing its sales report, two days after the US Election Day. This is reportedly the first time in nine years, and that the last time its global monthly sales declined was in April 2003.

According to a press release by McDonald’s on its official press site on Thursday, November 8, 2012, McDonald’s sales last October in the US and Europe have dropped by 2.2%, while around 2.4% decrease in sales were seen in Asia/Pacific, Middle East and Africa (APMEA).

“The McDonald’s System remains focused on serving the evolving needs of our more than 69 million customers daily,” McDonald’s President and CEO Don Thompson was quoted in a statement at McDonald’s sales report, with the recent decline of US sales facing challenges in competition and troubled economy.

“Though October’s sales results reflect the pervasive challenges of today’s global marketplace, I am confident that our strategies and the adjustments we are making in response to the current business headwinds will build sales momentum and drive sustained, profitable growth.” Thompson added.

Apparently, the decrease of McDonald’s sales across many markets in Europe was able to offset the positive results in the U.K. For the decline sales in APMEA area, it was joined by negative sales results in, Australia, Japan and other markets, including China.

Last October, McDonald’s introduced its new menu to US market called Cheddar Bacon Onion (CBO), which was made available on a burger or grilled chicken; and consists of two new premium toppings of white cheddar and grilled onions, along with McDonald’s current hickory-smoked bacon.

Nevertheless, the company said that they remain focus in the enhancement of its value leadership position by balancing strong everyday value messaging with affordable premium menu options, such as their Dollar Menu advertising, which was introduced about a decade ago, along with their Monopoly game promo.



McDonald’s sales report for October 2012
Image Credit: AboutMCDonalds.com


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