McDonald’s Makeover Of $1B Will Upgrade The Look And Feel Of Its Stores

By on May 10, 2011 in Business, Food, United States, World Comments
McDonald's makeover in Tampa Branch
McDonald’s Makeover In Tampa Branch
Image Credit: Waymarking.com

McDonald’s makeover of its 14,000 US franchises will cost the fast food giant a whopping $1 billion, according to earlier reports by several international news sites.

According to McDonald’s Jim Carras, senior vice president of domestic restaurant development, the McDonald’s franchise is pressed to upgrade its stores to continuously provide a better atmosphere and fast service to its customers. By making the facelift,  McDonald’s is hoping to edge out rivals like Burger King, Wendy’s, Panera and Chipotle.

McDonald’s believe that “nicer-looking stores attract more business.” This was proven by their newly redesigned McDonald’s Tampa branch, who got a double-digit sales increase during the past year.

Reports say that McDonald’s has been inspired by its France and Australia branches that provides a sleeker and modern feel on its stores. The fast-food giant also got some inspiration from Apple’s sleek stores.

The McDonald’s makeover is reportedly considering the following changes:

  • changing the red roofs
  • a focus on earth tones rather than red and yellow
  • eliminating fiberglass and steel chairs
  • additional drive-through windows
  • look for alternative lights
  • adding flat-screen TVs

The makeover of McDonald’s franchises is expected to be completed by 2015.

 

 



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