McDonald’s Fish McBites, Filet-O-Fish to be marked as MSC-certified sustainable seafood

By on Jan 25, 2013 in Environment, Food, United States Comments

McDonald’s fish servings, which include its Filet-O-Fish sandwich and the upcoming menu called Fish McBites, will be marked as certified-sustainable seafood. This is after McDonald’s has partnered with Marine Stewardship Council (MSC), an independent nonprofit organization that sets standards for sustainable fishing.

McDonalds Filet-O-Fish sandwich

McDonald’s Filet-O-Fish sandwich
Image Credit:

According to a press release at on Thursday, January 24, 2013, McDonald’s USA will be the first local food chain that will adopt their blue ecolabel on its fish packaging. This will be applicable in all of their 14,000 restaurants across the country, proving that their fish is MSC-certified sustainable seafood.

As noted by MSC, McDonald’s Fish McBites, which will be unveiled this coming February, will also contain the blue “Certified Sustainable Seafood” label on its package, proving that the meat fish they serve does not only meet the high standards of quality, but was also taken with care from the ecosystem.

McDonald’s collaboration with the Marine Stewardship Council is a critical part of our company’s journey to advance positive environmental and economic practices in our supply chain,” Dan Gorsky, Senior Vice President of U.S. supply chain and sustainability, was quoted in the press release.

“We’re extremely proud of the fact that this decision ensures our customers will continue to enjoy the same great taste and high quality of our fish with the additional assurance that the fish they are buying can be traced back to a fishery that meets MSC‘s strict sustainability standard.” Gorsky added.

Back in October 2011, McDonald’s also started the same MSC certification to all its restaurants in Europe, to show that their commitment to be an eco-friendly company. On the other hand, McDonald’s USA has been working with the Sustainable Fisheries Partnership and Conservation International for more than a decade.

McDonalds Filet-O-Fish with MSC label
McDonald’s Filet-O-Fish package with MSC label
Image Credit: Marine Stewardship Council Facebook

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