MC Hammer unveils search engine WireDoo at 2011 Web 2.0 Summit (Video)

By on Oct 20, 2011 in Business, Internet, Technology, United States Comments

Rapper MC Hammer unveiled on Wednesday, October 19, 2011 his plan to launch a search engine called WireDoo, during the 2011 Web 2.0 Summit in San Francisco, as shown in the video below.

MC Hammer, announcing new search
engine WireDoo at Web 2.0 Summit

Image Credit:

As noted in technology news sites, MC Hammer attended the Web 2.0 Summit and announced on stage that he is now into search engine business, but is not planning to compete with Google.

According to the legendary rapper, WireDoo is a search engine that will add relationship information to search results, which he called as ‘deep search’ or ‘relationship search’.

The ‘U Can’t Touch This‘ singer noted that WireDoo, which is currently still being built and not available yet to the public, will not only show standard search results but related factors as well.

“This is not a competitive attempt to recreate search. We don’t really need just another search engine, but if something adds value then why not?” MC Hammer said on his speech.

Hammer, 49, Stanley Kirk Burrell in real life, cited ‘school’ as an example for the keyword search, where it did not only show the local schools, but also linked into finding additional useful information.

The Grammy Award winner also used a zip code search for ‘90210’, where results included schools, homes, among others. Apple stock symbol search showed all the mutual funds the company has invested, as well as the shares held and percentage of volume change.

“No one’s playing for singles in the Valley anymore,” Burrell said, ending his speech without revealing when will WireDoo be available.

MC Hammer, unveiling his new Search Engine at Web 2.0 Summit
Video Credit: TechWebTV/YouTube

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