Lytro camera sale starts, prices revealed, allows users to take photos in living pictures

By on Oct 22, 2011 in Lifestyle, United States Comments

The Lytro camera is now on sale, which is known to be the world’s first light field camera, allowing users to take photos in living pictures unlike other conventional cameras.

Lytro cameras
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According to a press release at on Wednesday, October 19, 2011, Lytro announced the release of a unique camera that introduced the use of the latest technology in photography.

“Light field photography was once only possible with 100 cameras tethered to a supercomputer in a lab,” Lytro founder and CEO Ren Ng said on the report; who unveiled the Lytro camera last June.

“Today it’s accessible to everyone in a camera that’s small and powerful, but incredibly easy to use. Our goal is to forever change the way people take and experience pictures, and today marks our first major step.” Ng added.

Among the key features of Lytro camera include a powerful 8x optical zoom, f/2 lens, and feature a light field sensor that collects the color, intensity, and the direction of every light ray flowing into the device.

To achieve this, the Lytro camera light field sensor allows users to refocus pictures directly on the camera after the photos were taken, which can be share online on Facebook, Twitter, among others.

The Lytro light field camera is accompanied by a free software download that easily imports pictures from camera to a computer and currently available for Mac OS X. The 3D feature will be available soon.

As noted in the report, Lytro cameras are available in three different colors and storage capabilities: Red Hot (16GB/750 Pictures), Graphite and Electric Blue (8GB/350 Pictures); and are available in the US only for now.

The Red Hot Lytro camera costs $499 while the 8GB/350 Picture-feature can be bought for $399; and all of them are now available for for preorder sale at Lytro‘s official website,, which will be shipped in the early 2012.

Below are some of the photos taken using the Lytro camera, as taken from

Image Credit: Eric Cheng/

Image Credit: Adam Gould/

Image Credit: Ren Ng/

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