L’Oreal Julia Roberts ad ban imposed in UK due to alleged photoshopped photo

By on Jul 28, 2011 in Business, Europe, Hollywood, Lifestyle Comments

Updated: February 1, 2012 3:50 p.m.

Read Rachel Weisz L’Oreal Revitalift Repair 10 ad banned in UK due to “misleading image” (Photo)

A Julia Roberts ad for a L’Oreal beauty product was recently banned in UK, following a complaint that a photoshopped photo of the actress was allegedly used.

Julia Roberts and Christy Turlington ad for L’Oreal
Image Credit: L’Oreal/BBC News

According to British news sites on Wednesday, July 27, 2011, the Julia Roberts ad ban was imposed by the Advertising Standards Authority (ASA), along with another ad featuring Christy Turlington.

As reported by Guardian, Julia Roberts, 43, appeared in a Teint Miracle ad, photo taken by fashion photographer Mario Testino; a product of Lancome which claims to create “natural light” from having beautiful skin.

On the other hand, supermodel Christy Turlington posed for Maybelline’s “The Eraser”, which claimed to be an “anti-ageing” makeup, with the ad showing some parts of her face without the application of the said product.

As noted on reports, both ads were banned due to “misleading images” after too much airbrushing were allegedly made to them which do not show the real results of using the beauty products.

With this, beauty products company L’Oreal is being forced to remove the images Julia Roberts and Christy Turlington from its Lancome and Maybelline magazine campaigns.

“We should have some honesty in advertising and that’s exactly what the ASA is there to do. I’m delighted they’ve upheld these complaints,” Liberal Democrat MP Jo Swinson told BBC News on Wednesday, who filed the complaint.

Meanwhile, L’Oreal reportedly admitted the images were photoshopped or digitally retouched but insist that their ads are not misleading.

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