London Olympics 2012: Unused Olympic tickets go on sale online every night, to fill in empty seats

By on Jul 31, 2012 in Europe, Sports, World Comments

London Olympics 2012 organizers decided to re-sell tickets online for the events on Tuesday, July 31, 2012, and will be selling unused tickets every midnight for the next day’s games. This strategy was also said to be a solution to the empty seats that have been observed during the first days of the event.

Spectators ans empty seats during an Olympic 2012
dressage event in Greenwich Park, London

Image Credit: Carl Court/AFP/Getty Images

As noted at Guardian on Tuesday morning, the London Organizing Committee of the Olympic Games (LOCOG) said that 3,800 Olympic tickets were recovered from international federations and were sold via the London 2012 ticketing website after midnight and were almost sold out.

According to the report, the International Organizing Committee (IOC) will meet with sporting federations every evening to decide which blocks of tickets should be put back on sale online that evening; with LOCOG noting that the ticket sale for Tuesday events covered 30 sessions and 15 sports events.

“We will carry on doing that session by session, talking to the accredited groups, and asking if we can release some of their tickets.” LOCOG communications director Jackie Brock-Doyle was quoted on Monday, with the Olympic tickets sale coming on a first-come, first-served basis.

Brock-Doyle added that around 600 tickets were returned by gymnastic federations on Sunday night, and 700 were returned for beach volleyball, 100 for swimming, and others for the handball and equestrian events, which were all for last Monday’s event.

Earlier TV reports and online news sites showed a number of photos of empty seats of some of the Olympic Games, and most of them were spotted in popular sports events including swimming, gymnastics, equestrian, and weight-lifting; and most of them were later learned to have belonged to VIPs.

Apparently, these empty seats were reported to have been reserved for groups including officials, sports federations, athletes, journalists and sponsors belonged mainly to dignitaries and the so-called “Olympic family” members, but did not to come to watch those events.

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