Lincoln Motor Company reintroduced, 2013 Lincoln MKZ now on sale, ad campaign released (Video)

By on Dec 3, 2012 in Automobile, United States Comments

The Lincoln Motor Company has been reintroduced this Monday, December 3, 2012, along with the official ad campaign, as shown in the video below, noting that its latest car model, the 2013 Lincoln MKZ, is now on sale. This MKZ sedan and the MKZ Hybrid are the first transformational cars for the new Lincoln brand.

2013 Lincoln MKZ

2013 Lincoln MKZ
Image Credit: Lincoln.com

“As we reimagine Lincoln as a company, we will also reintroduce ourselves to the world. In the coming 12 months we will say Hello, Again..And we’ll do this by digging deep into where we’re from and by taking a long, hard look at where we’re going.” A statement reads at Lincoln.com.

According to a press release at AtFord.com this Monday, Lincoln announced the launch of its new advertising campaign: ‘Introducing the Lincoln Motor Company,’ which aims to capture the founding principles of the company and to bring them forward to a new generation of progressive luxury car buyers.

As noted on the report, Lincoln was originally called the Lincoln Motor Company in 1922, when Edsel Ford signed the agreement to buy the company from its founder Henry Leland. Edsel notably worked with various custom-body suppliers, until the company became the Lincoln Division of Ford Motor Co. in 1940.

“Befitting this new chapter in the life of Lincoln we are making a complete new start in every aspect of consumer communication to emotionally welcome our new target customer into our brand,” Matt VanDyke, Director of Global Lincoln Brand, was quoted in the report.

“It’s not often this opportunity comes around so we intend to make the most of it and have our work in every medium be as fresh, surprising and distinctive as the new Lincoln vehicles and customer experiences will be.” VanDyke added. The Manufacturers Suggested Retail Price (MSRP) of the 2013 MKZ starts at $35, 925.

Among the key features of the 5-seater 2013 Lincoln MKZ include offering three engine choices: a 240-horsepower 2.0-liter EcoBoost four-cylinder for the four-wheel drive (FWD), a 300-hp 3.7L 24-valve Ti-VCT V6 for the all-wheel drive (AWD), and the 2.0L Atkinson-Cycle I-4 Hybrid engine for the MKZ Hybrid model.

Meanwhile, Ford CEO Alan Mulally and other top executives are being expected to be at the Lincoln Center Plaza in New York this Monday to announce the Introducing the Lincoln Motor Company ad campaign, which will also be carried in print, broadcast, digital media and Lincoln‘s own online platforms starting this day.


Introducing the Lincoln Motor Company (Official Commercial)
Video Credit: Lincoln/YouTube


Lincoln Motor Company ad campaign
Video Credit: Lincoln/YouTube



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