Larry Schmidt Coca-Cola Collection In Elizabethtown, Ky To Be Auctioned (Photo)

By on Apr 27, 2011 in Lifestyle, United States, Weird, World Comments
Coca-Cola Collection by Larry Schmidt
Larry Schmidt, Coca-Cola Collection
Image Credit: Ed Reinke/AP

The largest Coca-Cola collection, owned by Larry Schmidt of Kentucky, will be up for sale in September 2011, according to reports by several international sites.

The collection, ranging from the late 1800’s to mid-1970’s, is reportedly assessed by Schmidt to be over $10 million. The sale proceeds of the Coca-Cola memorabilia will be used by the Schmidt family to start a foundation and donate to charities.

The entire Coca-Cola collection, started by the Schmidt family in the early 1970’s,  has about 80,000 items that includes one-of-a-kind posters, rare serving trays, century-old lithograph calendars, unique bottles, colorful jewelry, lighted signs, vending machines, toys and the side of a Kentucky barn used as a giant Coke ad. The collection also includes a Prohibition-era serving tray adorned with a topless woman. An 1893 onyx and marble soda fountain is one of the largest item in the collection. The oldest collectible is an 1885 mirror and tin sign promoting “French Wine of Coca,” drink formulated by John Pemberton.

The Schmidt keeps their collection in a museum and warehouse with an area of 32,000 square-feet.



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