Lady Gaga Santa’s workshop at Barneys New York, a Christmas Holiday 2011 campaign

By on Aug 17, 2011 in Entertainment, Hollywood, Lifestyle, United States Comments

Updated: November 23, 2011 5:12 p.m.

Read Lady Gaga opens Gaga’s Workshop at Barneys New York for Christmas shoppers

A Lady Gaga Santa’s workshop at Barneys will start in mid-November, which is a first of its kind Christmas Holiday campaign by Barneys New York.



Lady Gaga Santa’s workshop at Barneys New York
Image Credit: Barneys.com

According to the announcement of Barneys on its official website on Monday, August 15, 2011, pop music star Lady Gaga will be featured on the iconic windows of its shop along Madison Avenue.

Barneys New York will convert an entire floor of its Madison Avenue flagship for the holiday initiative.” Barneys said, noting that 25% of sales from all items featured will be given to a charity chosen by Lady Gaga.

Gaga’s Workshop will be brought to life throughout the fifth floor of the Men’s Store and the store’s iconic Madison Avenue windows, through various materials and products.” Barneys added.

As noted at Barneys.com, the reinterpretation of Santa’s workshop is a unique collaboration between Lady Gaga‘s team and renowned creative talents of artists.

Among them are Eli Sudbrack and Christophe Hamaide Pierson of Assume Vivid Astro Focus (AVAF), and Mugler creative director Nicola Formichetti, who is Lady Gaga‘s fashion director.

The team is set to design a wide range of exclusive, small gift items, which will be available for a limited time only at Gaga’s Workshop, as well as special holiday shopping bags and packaging items.

Lady Gaga is a rare cultural phenomenon, not only because of her exceptional talents as a singer, songwriter and performer, but also with regard to her support of equality and individuality and status as a fashion icon,” Barneys New York CEO Mark Lee said on the report.

“Partnering with her in this unprecedented collaborative way to create the largest and most all-encompassing holiday theme that Barneys has ever mounted is a thrill. As a New York City landmark, we wanted to celebrate Lady Gaga as a fellow New Yorker and amazing talent.” Lee added.



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