Hershey Company Rolls Out New Corporate LogoBy Alex Jusi Madlangbayan on Sep 2, 2014 in Business •
Hershey’s New Logo was unveiled by the company last Friday, August 29, 2014. The Hershey company’s new logo now include a Kisses image.
According to Hershey, the change of logo is part of a “disciplined identity system.”
Hershey is reportedly trying to provide consistency of its image as a chocolate company. Senior Global design director of Hershey, Ron Burrage, explained that the new logo “clearly identify, this is from The Hershey Company.”
The latest design will only be applied at the back of the chocolate wrapper.
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