Google Chrome Personal Blocklist launched, to block undesired sites during Google Search

By on Feb 15, 2011 in Internet, Software, Technology Comments

Google Chrome launched Personal Blocklist on Monday, which is a free tool that can block undesired sites during Google Search, as announced on the official Google Chrome Blog, in which a sample of how it can be used is available on the screenshot below.

Google Chrome Personal Blocklist
Screenshot credit: Google Chrome web store

According to Google, this latest Google Chrome extension allows users to block low-quality sites known as content farms, and will never appear again on future searches.

“We’ve been exploring different algorithms to detect content farms. One of the signals we’re exploring is explicit feedback from users.” Google Principal Engineer Matt Cutts said on the post, noting that this tool is still under experiment.

“If installed, the extension also sends blocked site information to Google, and we will study the resulting feedback and explore using it as a potential ranking signal for our search results.” Cutts added.

On the other hand, users can also ‘undo’ of edit the blocked sites by clicking on the Personal Blocklist icon, which is located on the top right of the Google Chrome window.

Personal Blocklist is now available for free download at the Google Chrome web store, in six different languages including English, French, German, Italian, Portuguese, Russian, Spanish and Turkish.



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