Google Buzz shutdown under way, Google to focus on Google+ as social network

By on Oct 15, 2011 in Internet, Technology, World Comments

Google announced on Friday, October 14, 2011, that it will shutdown its social network messaging tool, Google Buzz, along with other Google products, and will focus more on Google+.

Google Buzz logo
Image Credit: Google Buzz

“We aspire to build great products that really change people’s lives, products they use two or three times a day,” Google product vice president Bradley Horowitz wrote on the official Google blog that day.

“To succeed you need real focus and thought—thought about what you work on and, just as important, what you don’t work on.” Horowitz added, with Google Buzz launched on February 9, 2010.

Google created Google Buzz; a social network integrated with Gmail, and was expected to compete with Facebook and Twitter but apparently failed.

According to Google, Google Buzz will shutdown in the coming weeks along with Buzz API, and focus instead on Google+, their latest social network.

In addition, Google will also shutdown other Google products including Code Search, Jaiku, a product they acquired in 2007, as well as iGoogle‘s social features; all of them simultaneously on January 15, 2012.

However, Google stressed out that iGoogle itself and its non-social applications remain, with the company vows to focus more in improving Google+.

As of this writing, Google+ was said to have over 40 million members since its launch via an invitation-only test format last June 28.

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