Google buys BeatThatQuote for $61.5 million

By on Mar 8, 2011 in Business, Europe, Internet, Technology Comments

Google has bought BeatThatQuote for GBP 37.7 million ($61.5 million), as announced on its official website on Monday, March 7, 2011.

According to BeatThatQuote Managing Director John Paleomylites, BeatThatQuote.com was bought by Google for GBP37.7 million or approximately $61.5 million.

The website BeatThatQuote.com is a UK-based company, dubbed as the ‘fastest growing price comparison site’, which was launched in 2005, and provides price comparisons for UK loans, legal services, insurance, utilities and other financial products.

“Our team is excited about becoming a part of Google,” John Paleomylites said on the announcement at the website’s homepage.

“We look forward to working with their engineers to create new tools making it easier for consumers to choose the right financial products. We think we can offer more transparency and better pricing information than existing online offerings.” He added.

As noted at Mashable, it seems that Google will use BeatThatQuote as its foothold into the UK financial products market, which the giant search engine can utilize the site for its mobile shopping apps.



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