Ford vs GM: Chevrolet Silverado 2012 Super Bowl ads mocks Ford (Video)

By on Feb 6, 2012 in Automobile, Lifestyle, Technology, United States Comments

Ford reportedly sent letters to both General Motors (GM) and NBC on Saturday, February 4, 2012 requesting that the 2012 Super Bowl ads titled “Chevy Silverado 2012“, as shown in the video below, should not be aired the next day.

Chevrolet Silverado 2012 on 2012 Super Bowl ad
Image Credit: Chevrolet/YouTube

According to Jalopnik on Sunday, which acquired a copy of the letter, Ford is not pleased with the way the Chevy Silverado 2012 ad was presented, which was shown during the 2012 Super Bowl break, as it was believed to be mocking their company.

As noted in the report, Ford‘s legal counsel Lynne M. Matuszak wrote a letter to Chevy, demanding that the said ad , which was earlier considered as among the best 2012 Super Bowl commercials along with Chrysler’s “Halftime in America” by Clint Eastwood, to be pulled out.

“It is my understanding that Chevrolet intends to run a commercial during tomorrow’s Super Bowl that makes false and misleading claims regarding the durability and safety of the Chevy Silverado and disparages Ford‘s pickup trucks.” Matuszak wrote on his letter.

“I write to demand that you refrain from running this commercial.” Matuszak added, noting that Chevrolet has no basis to imply that the Silverado is either safer or more durable than Ford‘s pickup trucks.

Apparently, the Chevy Silverado 2012 Super Bowl ad shows a man as he drives his Chevy Silverado with a dog inside, through an apocalyptic world predicted by the Mayan calendar, as Barry Manilow‘s “Looks Like We Made It” plays in the background.

Later, the driver arrived in a noted meeting place where he saw a group of fellow survivors, all of whom were also driving Silverados, and asked them about the whereabouts of his friend named “Dave“.

Dave didn’t drive the longest lasting, most dependable truck on the road. Dave drove a Ford.” The man replied, and the first man was offered a Twinkie snack, as frogs drop from the skies and Manilow‘s song continued to play.

Later, GM Global Chief Marketing Officer Joel Ewanick reacted over the demand of Ford for the cease-and-desist of the Chevy Silverado 2012 commercial.

“Woke today with letter from Ford asking Chevy to pull 2012 Super Bowl ad. Really! We stand by our longest-lasting most dependable truck.” Joel Ewanick (@JoelEwanick) tweeted on Sunday.

@davidshepardson Chevy stands by its claim, we build the longest lasting most dependable truck, watch ad, Ford is worried about Dave!” Ewanick tweeted later, as addressed to Detroit News DC Bureau Chief David Shepardson.

“We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road. We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.” Ewanick was quoted in a press release.

Chevrolet Silverado 2012 Super Bowl commercial
Video Credit: Chevrolet/YouTube

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