Forbes TV’s Biggest Moneymakers list released, ‘American Idol’ leads the Top 10, ‘The X Factor’ second

By on Apr 11, 2012 in Entertainment, Television, United States Comments

Fox‘s ‘American Idol‘ led Forbes TV’s Biggest Moneymakers list in the US for the year 2011, which was followed by The X Factor Season 1, also a singing talent show on the said network.

Image Credit: Fox

According to Forbes on Tuesday, April 10, 2012, ‘American Idol‘ earned $6.64 million for ad revenue for ad revenue per half-hour in 2011 and was down 6% from last year, but still led the Top 10 TV’s Biggest Moneymakers for that year.

As posted at, American Idol 2012 season premiere had “only” 21.9 million viewers, which is 24% lower than the 2011 season, but still managed to be the biggest money earner on TV based on ad revenues.

Apparently, Forbes noted that the list of the Top 10 TV’s Biggest Moneymakers was based on the ad estimates per half-hour tracked by data firm Kantar Media, which tracks ad spending, among other metrics and surveyed all regularly scheduled prime-time shows in 2012, excluding sports events.

Meanwhile, ‘The X Factor Season 1‘, which was aired from September 21 to December 22, 2011, landed on the second spot with $5.55 million ad revenues, with Season 2 still under preparation and will have some changes on judges and hosts.

On the other hand, CBS‘ ‘Two and a Half Men‘ landed on the third spot making $3.24 million; Fox‘ ‘Glee‘ had $2.83 million, ABC‘s ‘Grey’s Anatomy‘ with $2.75 million; and $2.72 million for ‘Dancing with the Stars‘, with Season 14 now going on.

To complete the Top 10 list, ABC‘s ‘Desperate Housewives‘ made it to the seventh spot and made $2.61 million, CBS‘ ‘The Big Bang Theory with $2.57 million, CBS‘ canceled show ‘Mad Love‘ made $2.49 million; and ABC‘s ‘Modern Family‘ with $2.13 million.

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