‘Fiat 500 by Gucci’ to be unveiled by Gucci and Fiat at New York Fashion Week (Video)By Angel Cuala on Aug 18, 2011 in Automobile, Technology, United States •
Gucci and Fiat is being set to unveil their “500 by Gucci” car at the New York Fashion Week, which will be from September 8 to 15, 2011, with a teaser video available below.
Fiat 500 by Gucci
Image Credit: Chrysler.com
According to a press release by Chrysler on its official website on Tuesday, August 16, 2011, the new Fiat 500 by Gucci will make its US debut on Fashion’s Night Out, on Thursday, September 8.
Chrysler revealed that the Gucci Fiat 500 debut coincided with the 150th anniversary of the unification of Italy and Gucci’s 90th anniversary, which will represent two most respected brands in Italy.
These Fiat 500 and 500c by Gucci special limited editions were noted to have been customized by Gucci Creative Director Frida Giannini in partnership with Fiat’s Centro Stile.
“Traveling in style has also been at the heart of Gucci ever since Guccio Gucci founded his company as a producer of leather trunks, suitcases and handbags in 1921.” Giannini was quoted as saying.
“So, when Lapo Elkann suggested the idea of this collaboration it struck me as a perfect opportunity to create a new modern travel statement in Gucci‘s 90th anniversary year,” Giannini added.
These new black-and-white Fiat 500 and 500c model cars are finished in exceptional eye-catching shiny pearl-glass paint, as inspired by neo-classic black-and-white film, Chrysler said.
“With Gucci as our design partner, we’ve amplified the Italian style of our Fiat 500 with unique exterior and interior looks that will make the car truly unique on the road,” FIAT North America Head Laura Soave said on the report.
“This special edition adds dimension to the Fiat 500 portfolio and will appeal to North American customers who appreciate Italian style just as much as modern technology, value and fuel efficiency.” Soave added.
On a separate announcement by Fiat on its official website, “500 by Gucci” will also be touring in some famous parts in Europe including Saint Tropez, Berlin, Barcelona, London, Geneva, Rome and Milan, with specific dates from August 19 to October 30, 2011.
Fiat 500 by Gucci
Video Credit: Chrysler.com
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