Facebook Rumored to Acquire Gowalla

By on Dec 3, 2011 in Internet, Opinion, Technology, Travel, United States, World Comments

Social networking giant Facebook is rumored to have acquired location-based service provider Gowalla. According to CNN Money, Facebook has acquired Gowalla for an undisclosed sum.



Gowalla Logo
Image Credit: gowalla.com

According to the report, the Facebook Gowalla team will continue to beef up efforts for Facebook‘s Timeline feature, which is set to be rolled out to Facebook’s 800 million members soon.

The report also mentions that most of Gowalla‘s employees, including founder Josh Williams, will move to Facebook‘s offices in Palo Alto, CA.

“It’s a perfect match,” says the unnamed source quoted by CNN. “As far as the big picture, Gowalla’s vision is about people telling stories, and Facebook’s vision for Timeline is about stories about important moments in life” added the unnamed source who is reported to have close ties with the Gowalla team.

Representatives from both Facebook and Gowalla declined comment on the rumor, citing a policy against reacting to “rumors and speculation”.

According to Mashable.com, Gowalla’s main rival, Foursquare, released a statement about the apparent acquisition: “Congrats to Josh and the team in Austin. Here at Foursquare, we continue to focus on building an amazing product and growing our 15,000,000-strong community.”



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