Facebook commercial ‘The Things That Connect Us’ released, ad compares Facebooks to chairs (Video)

By on Oct 5, 2012 in Internet, Technology Comments

Facebook released on Thursday, October 4, 2012 its first ever Facebook commercial video, as shown below, where Facebook was compared to chairs and other things such as doorbells, airplanes, dance floors, basketball and other others connected to people.

Facebook commercial chairs

Facebook commercial
Image Credit: Facebook video

Apparently, the Facebook ad is titled “The Things That Connect Us” and was released after NBC‘s Today’s show announced that there are now 1 billion Facebook users, where Facebook co-founder and CEO Mark Zuckerberg was interviewed by show host Matt Lauer.

“Chairs. They’re made so people can sit down and take a break. Anyone can sit on a chair and if the chair is a large enough they can sit down together and tell jokes or make up stories or just listen. Chairs are for people and that’s why chairs are like Facebook.” A female voice-over can be heard on the Facebook ad.

“Celebrating a billion people is very special to me. It’s a moment to honor the people we serve.For the first time in our history, we’ve made a brand video to express what our place is on this earth.” Mark Zuckerberg wrote on his official Facebook page, who also thanked all the supporters of Facebook.

“We believe that the need to open up and connect is what makes us human. It’s what brings us together. It’s what brings meaning to our lives. Facebook isn’t the first thing people have made to help us connect. We belong to a rich tradition of people making things that bring us together.” Zuckerberg added.

According to Tech Crunch, the 90-second Facebook commercial was produced by ad agency Wieden & Kennedy, best known for its Nike work; and was directed by Mexican film director Alejandro Gonzalez Inarritu, who has been nominated for the Academy Award for Best Director.


Facebook commercial “The Things That Connect Us”
Video Credit: TheOfficialFacebook/YouTube



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