Ellen Degeneres ad for JC Penny Christmas promo hit by One Million Moms watchdog group (Video)

By on Dec 7, 2012 in Hollywood, Lifestyle, United States Comments

An Ellen Degeneres ad for JC Penny‘s Christmas promo, as shown in the video below, is now being criticized by a conservative media watch group called One Million Moms. Their complaint was reportedly posted on their official website on Tuesday, December 4, 2012, but the link provided is now broken.

Ellen Degeneres JC Penny ad

Ellen Degeneres in JC Penny Christmas ad,
with three Santa Claus’ elves

Image Credit: YouTube screen grab

As noted at NBC‘s The Clicker this Thursday, December 6, talk-show host Ellen DeGeneres appeared in the JC Penny Christmas commercial, and talks to three Santa Claus’ elves on the opposite side of the dining table inside a restaurant in the “North Pole.” Ellen can be seen wearing a pair of holiday-themed gloves and hat.

On the said TV ad, Ellen is explaining to the elves the JC Penny Christmas contest, wherein customers can earn a button with each purchase, noting that each button contains codes that can be used to claim the gifts online. But on the latter part, the 54-year old comedian cracked a joke pertaining to the “small people.”

“I know this is no small feat. Well, it’s a big deal.” Ellen told the elves, who seem thinking on how they should react. Later, she changes the subject by asking them, “Who wants a cookie?” The JC Penny Christmas ad ended with the company briefly explaining the details of their holiday giveaway.

“Since April, JC Penney‘s has not aired Ellen DeGeneres in one of their commercials until now. A new JCP ad features Ellen and three elves. JCP has made their choice to offend a huge majority of their customers again. Christians must now vote with their wallets.” One Million Moms was quoted in a statement.

Last February, One Million Moms, which is a project of the American Family Association (AFA), a US non-profit organization that promotes conservative fundamentalist Christian values, and is a noted anti-LGBT activist, posted on their website their concern with DeGeneres being a JC Penny spokesperson.

“Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. DeGeneres is not a true representation of the type of families that shop at their store.” A statement reads at OneMillionMoms.com that time.

JC Penny Christmas ad, featuring Ellen Degeneres
Video Credit: badbadboy68/YouTube/JC Penny

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