Doritos creator Arch West passes away at the age of 97

By on Sep 28, 2011 in Announcement, United States, World Comments

above:Mr. Arch West; below: Doritos Chips
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Mr. Arch West, creator of Doritos snack chips passed away of natural causes on Tuesday, September 20, 2011 at Presbyterian Hospital in Dallas, Texas at the age of 97.

According to several international news reports, the graveside ceremony will take place on Saturday, October 01 at the Restland Memorial Park in Dallas, where his family plans to toss the snack chips into his grave as a tribute.

“We are tossing Doritos chips in before they put the dirt over the urn,”his daughter Jana Hacker told The Dallas Morning News.

“He’ll love it,” she added.

According to history, Mr. West was born in Indianapolis. In 1943, he joined the Navy to serve as a gunnery officer and gave up his first job as a cheese salesman.

After joining the Navy, he came back to marketing. He worked as an executive at Frito-Lay. It was said that Mr. West came up with the idea for Doritos after he visited a snack shop selling fried tortilla chips. He was on vacation with his family in San Diego in 1961.

Doritos was reported as the first national tortilla chip brand in the U.S. and amongst the most well-known brands in the world until now.

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