Disney to track visitors using MagicBands in Orlando, Florida (Video)

By on Jan 9, 2013 in Business, Lifestyle, Travel, United States, World Comments
Disney to track visitors using MagicBands

Disney to track visitors using MagicBands.
Image Credit: Video grab NBC News

Walt Disney World theme park will track visitors using a wristband as they roam around the “Most Magical Place on Earth.” The “MagicBands” will be rolled out by Disney in Orlando, Florida in the coming months.

These new tracking device, with radio-frequency identification (RFID) chips, will replace the existing ID cards being used to enter the park. The MagicBands will be linked to a customer credit card.

It will enable Disney customers to use the wristbands like room keys and park entry passes.

The wireless tracking wristbands are reportedly part of “MyMagic+” system that aims to provide a seamless experience to Disney park visitors.

Theme park officials say that these new tracking device will enable them to gather more information about a customer and their preferences. Through “MagicBands“, Disney can collect a visitor’s personal information that include their name, purchasing and riding patterns and real-time location data.

Tom Staggs, Chairman of Walt Disney Parks and Resorts, explained:

Imagine booking guaranteed ride times for your favorite shows and attractions even before setting foot in the park. With MyMagic+, guests will be able to do that and more, enabling them to spend more time together and creating an experience that’s better for everyone.

Park officials assure guests that personal information will be secure as they are implementing data encryption.

Will you be comfortable roaming around Walt Disney theme parks knowing that someone is monitoring you?



A new wireless electronic wristband system will be implemented at Florida’s Walt Disney World stores guests’ information and will act as a credit card.
Video Credit: NBC News



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